Woman's Only Gym "When situations seem impossible they have the ability to see clearly and sort through the "what ifs.""We launched our business from a start up, about ten years ago. Like a lot of start ups, you get some things right from the beginning, and some things wrong. We were very much finding our way in the first couple of years.

Darren Hull came on board not just as our accountant but as a business mentor. His commitment to our business has been ongoing. He regularly meets with me to review financial performance and business planning and development issues. I get him involved with any business issues from employment through to marketing. He has introduced disciplines such as annual budgeting and cash flow forecasts and also assisted me with financing requirements with the bank.

Darren also introduced KPI (Key Performance Indicators) such as measuring 12 month rolling subscription numbers by contract period and type as well as the annual dollar value of subscriptions by the same categories. This helps us monitor our sales trends throughout the year and measure how much better we are getting, not just at sales but also at customer retention.

Darren is invaluable as business mentor. When situations seem impossible he has the ability to see clearly, suggest alternatives, and sort through the "what ifs".
He listens to ideas and plans and is always encouraging and happy to work through the nuts and bolts. Darren's mentoring skills are a must for anyone starting up in business or looking to grow their business. The staff at Venter & Hull are knowledgeable and always available to help with concerns. There is always someone on the staff who can help, whether that's to do with tax, employment law, or business concerns."

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